Branding
Why your logo is only the beginning
A logo is one piece of a brand. Learn how colors, language and consistency turn a simple mark into an identity people trust.
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OUR BLOG
Ideas on brands
and design.
Short, practical articles on branding, color, typography and how good design helps small businesses grow.
Color
How to choose brand colors that fit your story
Colors carry emotion. Here is a simple way to pick a palette you can use for years.
TypographyTwo typefaces are enough
Why most strong brands use only two fonts, and how to pair them well.
PackagingWhat makes a product pick itself off the shelf
Shoppers decide in seconds. Five packaging details that make the difference.
BusinessWhen is it time to rebrand?
Signs that your identity no longer matches your business, and what to do next.
Social mediaMake your Instagram feed look like one brand
Templates, colors and habits that keep every post consistent.
WebFive things every business website needs
Clear message, fast loading, mobile design, proof and an easy way to contact you.